Perhaps you may be competing with hundreds of thousands online so called experts but  if you want to give your business the edge over the competition, you want to become known as the go-to person for the most reliable advice and guidance.

People will pay top dollar and deliberately seek out “experts” to help them solve their problems especially if you have branded yourself online as the “expert” and people get to know you.

So, how do you establish yourself as an expert and get people to know you?

This is what you have to do.

•  First of all be willing to focus on a very specific niche then commit to learning as much about it as you can. Read books, attend courses, workshops, and conferences, pdf reports and opposing opinions of experts in your chosen field.

The best way is to teach what you have learned.  Join discussion groups, write articles on the knowledge you have attained, and post on blogs and online forums where other experts in the field congregate.

If you’re an expert realtor, instead of just selling homes like 90 percent of the others, become an expert at foreclosures, private sales, relocations or selling to a specific group of individuals.

If you’re in home construction, become an expert at customizing the home, consulting the homeowner to make it their perfect home like decking, gazebos and pergolas — turning the outdoors into an expanded living space. Someone who is a jack of all trades won’t be able to share the same creative ideas, best materials for use and pitfalls to watch for as someone who has studied hundreds of designs and built a portfolio of creative projects with happy people.

• Second, remain committed to your niche no matter how many enticing ideas and opportunities come your way.

Entrepreneurs are people with ever flowing ideas. They can have five new ideas a day and a problem arises when they try to pursue all of them at once. This is known as the Chinese proverb says, “Man who chases two rabbits, catches none,” an ailment that lures many a business owner down a scattered, non-productive road.  Focus on one thing at a time. Once you have mastered it, move on to the next.

• Third, surround yourself with people you want to be like. For example, if you have joined a multi-level marketing company and want to be in the top ten percent find out who make up the top ten percent and follow their lead.

Ask them if they would be willing to mentor you or give you some learned recommendations.  Find out what the top ten percent do that the other ninety percent doesn’t, and then duplicate them in every way.  An expert has proven their formula works, and you only need repeat it.

• Fourth, be willing to acknowledge you’ll never know everything. As soon as you feel you’ve learned as much as you possibly can and choose to stop learning, you begin to regress. Everything is in a state of constant change and as long as you remain steadfast and unwavering to keep up with change, so that your growth continues.

Humility is to be teachable, if you stop being teachable you stop learning and growing.

• Fifth, think of yourself as an expert. As the Law of Attraction dictates, you become what you think about.

When you regard yourself as an expert in your field, you begin to act in ways an expert would act. You carry yourself a certain way, speak a certain way and become who you want to be by playing the part until it becomes a part of you.

I believe if you are willing to commit to these five basic principles and accept that it’s a process and will take time, and that the boomer life is just the beginning, expert status will be yours.

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